Transparency

Affiliate disclosure

How we make money, what an affiliate link is, and why our reviews are still independent.

What an affiliate link is

An affiliate link is a tracked URL. When you click one of our “Visit site” or “Claim your bonus” buttons, the operator sees that you came from us. If you sign up and make a deposit, the operator pays us a one-time referral fee or an ongoing share of net revenue, depending on the deal.

That payment does not come out of your pocket. The bonus you sign up for is the same as if you came directly. There is no surcharge, no inflated odds, no hidden cost to using our link.

How affiliate links affect our reviews

Short answer: not at all on the editorial side. Our reviews are written before any commercial conversation. Operators do not see drafts. They cannot request edits. They cannot pay us to change a score.

Affiliate revenue funds the site (hosting, research time, KYC test deposits, paid tooling). It influences which operators we prioritise reviewing first, but never the conclusions of any review. If a brand we earn from drops below our threshold for trust, payouts or licensing, we publish the change in score regardless of revenue impact.

How to spot an affiliate link on this siteEvery “Visit site”, “Claim your bonus” or sticky-bar button on a review page is an affiliate link. They are tagged with rel=”sponsored noopener nofollow” so search engines and Google’s algorithm understand they are commercial. Plain reference links inside body copy (linking to the operator’s homepage for context, or to a regulatory source) are not affiliate links unless explicitly noted.

Programmes we are part of

We are signed up to (and may earn referral fees from) the following affiliate programmes: Hollywood Affiliates (Hollywoodbets), 10bet Affiliates, Gbets Affiliates, Easybet Partners, YesPlay Affiliates (Affilka), 20bet via Playamo Partners, BetBeast Affiliates, Playabets via RavenTrack, Betshezi Affiliates, TheLotter Affiliates and LottoLand Affiliates.

If we add a new operator, the corresponding affiliate programme is listed here as part of publishing the review. We do not take undisclosed commercial arrangements.

FTC, ASA and SA disclosure compliance

This page is the site-wide disclosure required by South African consumer protection norms and modelled on the U.S. Federal Trade Commission’s affiliate disclosure rules and the UK’s Advertising Standards Authority guidelines. It applies to every page on this site that contains an outbound link to a gambling operator. Where regulators require per-page disclosure (in some jurisdictions for example), every review page also carries an “EXCLUSIVE OFFER” tag and a responsible-play caveat next to the CTA button.

Questions, complaints, queries