Affiliate disclosure
How we make money, what an affiliate link is, and why our reviews are still independent.
What an affiliate link is
An affiliate link is a tracked URL. When you click one of our “Visit site” or “Claim your bonus” buttons, the affiliate disclosure operator sees that you came from us. If you sign up and make a deposit, the operator pays us a one-time affiliate disclosure referral fee or an ongoing share of net revenue, depending on the deal.
That payment does not come out of your pocket. The bonus you sign up for is the same as if you came directly. There is no surcharge, no inflated odds, no hidden cost to using our link.
How affiliate links affect our reviews
Short answer: not at all on the editorial side. Our reviews are written before any commercial conversation. Operators do not see drafts. They cannot request edits. They cannot pay us to change a score.
Affiliate revenue funds the site (hosting, research time, KYC test deposits, paid tooling). It influences which operators we prioritise reviewing first, but never the conclusions of any review. If a brand we earn from drops below our threshold for trust, payouts or licensing, we publish the change in score regardless of revenue impact.
Programmes we are part of
We are signed up to (and may earn referral fees from) the following affiliate programmes: Hollywood Affiliates (Hollywoodbets), 10bet Affiliates, Gbets Affiliates, Easybet Partners, YesPlay Affiliates (Affilka), 20bet via Playamo Partners, BetBeast Affiliates, Playabets via RavenTrack, Betshezi Affiliates, TheLotter Affiliates and LottoLand Affiliates.
If we add a new operator, the corresponding affiliate programme is listed here as part of publishing the review. We do not take undisclosed commercial arrangements.
FTC, ASA and SA disclosure compliance
This page is the site-wide disclosure required by South African consumer protection norms and modelled on the U.S. Federal Trade Commission‘s affiliate disclosure rules and the UK’s Advertising Standards Authority guidelines. It applies to every page on this site that contains an outbound link to a gambling operator. Where regulators require per-page disclosure (in some jurisdictions for example), every review page also carries an “EXCLUSIVE OFFER” tag and a responsible-play caveat next to the CTA button.
Questions, complaints, queries
If you think any specific page on this site is misleading or fails to disclose an affiliate relationship, email editorial@igamingreviews.org with the URL and the concern. We respond within 48 hours and we update the page if your complaint is valid.
What we typically earn per referral
To make this concrete, here are the kinds of payouts we see. A casino sign up that converts to a depositing player can pay anywhere from R250 to R1,200 in one time CPA, or 25 to 45 percent of net revenue for the player’s lifetime if we are on a revenue share deal. Sportsbook deals tend to be lower CPA but longer revenue share. Lottery courier deals are usually CPA only, in the R150 to R400 range.
We mention this not to brag, but because the numbers explain why review sites have an incentive to push players toward bigger spenders. We score on player experience, not lifetime value to us.
How we keep commercial and editorial separate
The person who writes a review is the same person who tests the operator. They are not the person who negotiates the affiliate deal. When a brand contacts us about a new partnership, we open a new file. The review and the contract are tracked separately, and the score on a review can drop after the deal is signed.
We have done this twice. Once with a brand whose payout speed slowed from 24 hours to 4 days inside three months. Once with a brand whose support quality dropped after a staff change. Both reviews lost between 0.4 and 0.7 points on the next re-test.
What affiliate revenue does not buy
It does not buy a higher score. It does not buy placement above other brands on a list page. It does not buy a positive verdict line. It does not buy a sticky bar push on the homepage. We rotate operator placements based on score and on freshness of testing, not on payout rate.
POPIA and what happens to your data when you click
When you click one of our affiliate links, the operator (not us) receives a referral token in the URL. We do not collect, store, or sell any personally identifiable information at the moment you click. The operator may set cookies on you under their own privacy policy, which you can read on their site. POPIA compliance for any account you open after that point is the operator’s responsibility, since you are signing up directly with them.